Just as colleges have been actively using social media sites to connect with students, MYCOLLEGEi is offering another portal that allows students a larger voice in the application process. The online interview is simply the next natural step in the use of technology and it definitely speaks to the new generation of tech savvy applicants. Read the study below on social media and college admissions conducted by Nora Ganim Barnes, PhD and Eric Mattson at the University of Massachusetts, Dartmouth. Their most interesting quote: "With more and more schools moving into multiple channels of social media, schools that don't allow for conversation will quickly be passed by."
www.umassd.edu/cmr/studiesresearch/mediaandadmissions.cfm
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